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New Market Entry Strategies

We are working on new market entry strategy since last few years in India .The need of a solid new market entry decision is an integral part of a global market entry strategy. New market entry decisions will heavily influence the firm’s other marketing-mix decisions.

Global marketers have to make a lots of decisions regarding the entry mode which may include:

· The target market/product.

· Key points of the target markets.

· The mode of new market entry.

· The time of market entry.

· A marketing-mix plan.

·  Forming a control system, for checking the performance in the newly entered markets.

choosing decision Criteria for Mode of Entry:

· Market Size and Growth.

· Risk.

· Government Regulations.

· Competitive Cultural/Environment Distance.

· Local Infrastructure.
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