We clearly defined our goals and objectives  to the client which helps direct marketing and outreach activities, communicate the value of our  program services to target people. Our  program’s goals work  as a starting point from which we develop specific marketing and outreach objectives. Our Objectives are measureable,unique, specific , realistic and target oriented.

Our marketing and outreach objectives typically include:

• Want to increase customer’s awareness (e.g. number or percentage of targeted  people reached through websites, materials, occasions or events).

• Behaviors that we want customers to undertake.

• Those customers, showing interest in the program are responded by a call for action or click-throughs on a website.

• A time-frame during which the our objective of the target should be met.