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For making creative communication we first understand program objective. Then we choose no. of ways of achieving our target after that we select one of the best way.
We use following intellectual tools for completing our task:
•Target sketch
•Consumer insight
•Brand character capsule
•Create active plan
For promotion we do following steps:
•Creativity in marketing.
•Creating added value.
•Creativity in advertising.
•Creativity in public relation.
•Creativity in sales promotion.
•Building brand values.
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