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Recruitment of partners is only the first step in building a profitable partner channel.  Giant Step works with organisations to ensure that the right building blocks are in place to get new partnerships off to a fast and effective start: agreement on the joint goals of the partnership, key success metrics, the joint value proposition to market and having the right tools and processes in place to ensure that the proposition can be taken to market successfully.  All of this is key to laying the foundation for a robust, sustainable partnership in order to generate qualified sales opportunities and to accelerate these opportunities into customer wins.
  • The ‘gives and gets’ of the partnership
  • Key stages of the joint business planning process
  • KPI development and management
  • Ongoing partnership reviews and performance monitoring

As your partner channel expands, ensuring that existing partnerships can meet the changing demands of the market and its customers or respond effectively to competitive pressures while continuing to deliver revenues is critical to ensuring the long term success and sustainability of the partnership.  Leveraging our depth of experience in successfully managing partner channels, we can help you review the effectiveness of your existing channels, highlighting opportunities to fine-tune your partner models to increase performance or drive full scale change if needed.


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"The Advocrats team is clearly comprised of extraordinary professionals who work wonderfully well together, as well as with their clients."
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